Monday, June 13, 2011

WEEK 2 Blog Exercise - Interactions Between the 3 Levels

































Several years ago, SanDisk came out with this limited edition, USB Flash Drive that embodied the sleek, sexy lines of a Ducati Motorcycle's gas tank.  Today, you can find flash drives in just about any shape and size imaginable, but back in 2007, when the Ducati Drive first hit the market, it was a pretty bold design at a time when most companies were still producing ordinary, rectangular shaped USB drives.

Representational: The Ducati Drive is a fully functioning Flash Drive, that holds up to 4GB of internal storage with a retractable design that eliminates the need for a cap (I don't know about you, but I'm always misplacing the cap off my standard thumb drive). 

Abstract: When viewing the transcendental design of the Ducati Drive, one can't help but imagine how fast it is - much faster than it's competitors.  The motorcycle design denotes power, acceleration
and extreme velocity 

Symbolic: Ducati is inherently known for the speed of its "road rocket" motorcycles and keeping with that characteristic, SanDisk created a lightening fast flash drive for the speed enthusiast.

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