The image, to the left
has a number of the Basic Elements that we learned about from Jane Veeder's lecture notes and our text, Dondis, chapter 3. The examples below will illustrate a few of those
very basic elements.
Basic Elements: DIRECTION
Basic Elements: MOVEMENT
has a number of the Basic Elements that we learned about from Jane Veeder's lecture notes and our text, Dondis, chapter 3. The examples below will illustrate a few of those
very basic elements.
Basic Elements: DIRECTION
In this next image - Curves (indicated in red), draw
the viewers attention down the page toward the name of the product. The juxtoposition forming a reverse-S curve that eventually brings the focus on the name of the product.
the viewers attention down the page toward the name of the product. The juxtoposition forming a reverse-S curve that eventually brings the focus on the name of the product.
Basic Elements: MOVEMENT
Movement is often used synonymously with the afore mentioned "Direction." The orange slices are clearly falling - splashing into the juice below (indicated in black), and back up toward the name of the product.
Basic Elements: SCALEBy placing an overlay of the "Golden Rectangle" over this layout, I discovered that this design fit the basic principals of eight Golden Rectangles.
Image credit: behance.net
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