Exercise 17 Movement/Motion

Implied Motion in Design

Alhambra Drinking
Water Sign

Implied motion operates in the Alhambra Drinking Water Sign because the company designers chose to use thousands of, quarter size, sequins to give the impression of flowing water (see closeup below).  These signs have been a very effective branding device for this company - now owned by Coca Cola.

Whether the truck is moving or not the sequins shift, either from the wind, or vibration from the truck, causing the the reflection to glisten, simulating the movement of rippling water.  As humans we are conditioned to believe that running water is fresh and pure. Water runs from our taps.  It runs/flows - down rivers.  Running water is perceived as Refreshing! Running water can be consumed, where as water that is stagnant can be dangerous and should not be consumed as it my cause illness. 

For my second example I chose Spinners.  Which, just by the name implies motion.  Spinners are stationary hubcaps, that spin independently of the wheel.  giving the impression that the wheels are moving/spinning, even when the car is completely still.

Spinners were originally patented back in the early 1990's for exclusive concept cars.  Their popularity increased around 2003, when they were featured in a number of RAP music videos. 

Fast, Swift, Screaming -  are just a few of the terms that come to mind. It is this perceived Speed that has helped popularize the autos equipped with these wheels.

To see them in action, click the link below.

Click Here for Action View